How to make money podcasting starts with tying it to your brand and a way to share your personality with your market. Podcasting became a part of Doug’s brand because he began to to meet people within the podcasting space, building relationships with them, leading to business.
Doug shares the results of a case study how to make money podcasting, and he and his partner actually made close to $40,000 on a show before the show even launched. You don’t even need to have your episodes published yet in order to know how to make money podcasting. We share with people those myths because there really is it for whatever excuse that you have for not getting into podcasting. It is all in your head that’s holding you back. What you think is holding you back is not really holding you back.
In This Episode, Cheryl And Doug Sandler Discuss
- The principles of Doug’s Nice Guys On Business brand and popular podcast.
- How Doug turned to podcasting and the creation of his Turnkey Podcast production company.
- The value of podcasting as a marketing and branding tool.
- How to Make Money Podcasting.
- The myths around how to make money podcasting include:
- You don’t have to be technically savvy in order to start a podcast.
- You don’t need a lot of money to start a podcast.
- You don’t have to be extroverted in order to start up a podcast.
- You don’t have to be a celebrity in order to be successful at podcasting.
- And you don’t need a big audience for a podcast to be successful.
Key Takeaways
- Aim for a win-win in business transactions.
- Use podcasting to build your brand and generate leads.
- You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.
- Launching a podcast is just the beginning – you have to build connection, community and currency.
My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.
– Doug Sandler