When it comes to building and multiplying business value with Intellectual Property, your name and logo are often just the beginning. I want you to be aware of other lesser-known trademarks that can set your IP on power mode.
Of course, a distinctive, legally available word mark and logo are foundational to any brand protection. They should not be overlooked.
Yet, there are other forms of IP and trademarks that qualify for protection. These “non-traditional” trademarks are some of the most valuable in the world. Most of them you see every day, even recognize them, but I’d guess you probably didn’t even know they were registered trademarks! They help you recognize and identify the brands you love and follow with your wallet.
As the saying goes, “A picture speaks 1000 words,” so let’s learn by example. Take a look at this picture of the Apple Store.
Can you find the trademark in the picture of the Apple Store above?
CLUE: It’s not the white Apple logo at the top of the door, and it’s not a trick question!
To learn the answer, CLICK HERE and read on. As you do so, you may come to an awareness of a unique visual aspect of your brand marketing that you never realized could be protected. You’ll also see several other examples of protected trade dress–you’ll never view them the same once you see it!